Our Story
Business Roots
Deeply Ingrained
Three decades of excellence, integrity, and strategic growth across multiple industries.
About Us
A Legacy of Excellence
From our early days of doing business in Dubai, our group has grown to encompass different sectors in the world of business. Led by our founder Farooq Arjomand, the group has diversified its interests across F&B, Real Estate, and Investments.
Our success stems from a business approach that combines adaptability with the traditional values of integrity, service, and social responsibility. With a decentralized structure, our operating companies maintain functional autonomy — allowing us to remain agile and responsive to market opportunities.
Our Expertise
Diverse Industries
Operating across 15+ industries with offices in Europe, Far East & GCC countries.
Leadership
Meet Our Team
Founder & Chairman
Farooq Arjomand
Mr. Farooq Mahmood Arjomand, a U.A.E national born in 1959 in Dubai, graduated in Business Management from Seattle Pacific University, Washington. He started his career as a banker with HSBC in 1984, gaining experience across customer service, private banking, corporate finance, trade services & investment banking.
During his tenure with HSBC, he became one of the founding members of Emaar Properties and Amlak Finance.
His current involvement includes serving as Vice Chairman of Damac and Chairman of Reborn Coffee.
Executive Director & Advisor
Mahmood Arjomand
Coming from a background of Information Technology, Audio Visual & Business, Mahmood has helped expand the group's horizon to include IT, AV and amongst many other sectors.
Mahmood holds a Bachelor's degree in Multimedia Communications from the Academy of Art University in San Francisco.
His expertise in technology and multimedia has been instrumental in modernizing the group's operations and expanding into new digital frontiers.
Our Philosophy
Core Values
Integrity
Upholding the highest standards of honesty and ethical conduct in all our business dealings.
Service
Dedicated to delivering exceptional value and service to our partners, clients, and communities.
Social Responsibility
Contributing positively to the communities we serve and operating with environmental consciousness.
Ready to Partner with Us?
We're always looking for the right investment opportunities and strategic partnerships.
Get in Touch